E-Commerce Platform Redesign
Role
Lead Frontend Engineer
Client
RetailCo
Duration
6 months
Context & Goals
Complete redesign and optimization of a high-traffic e-commerce platform
Constraints & Challenges
The existing platform had slow load times (5s+), poor mobile experience, and a 70% cart abandonment rate.
Solution & Approach
Implemented a JAMstack architecture with Next.js, optimized images, and redesigned the checkout flow based on user research.
Built a blazing-fast, mobile-first e-commerce experience with server-side rendering and edge caching.
Technology Stack
Results & Impact
Page load time reduced from 5s to 1.2s (76% improvement)
Mobile conversion increased by 34%
Cart abandonment reduced from 70% to 48%
Lighthouse score improved from 42 to 96
"Arif transformed our e-commerce platform. His technical expertise and attention to detail resulted in a 76% improvement in page load times and a significant boost in conversions. Highly recommended!"
Sarah Johnson
CTO at RetailCo